Podcast Launch Checklist

Use this if you’re launching a new podcast or relaunching/rebranding an existing one.

Phase 1: Foundation

Brand & Identity

• [ ] Show name finalized (check that it’s not taken on Apple Podcasts and as a domain)
• [ ] Show tagline / one-liner written
• [ ] Target audience defined (specific person, not “everyone”)
• [ ] Show format decided (interview, solo, panel, narrative, hybrid)
• [ ] Episode length decided (and reasoning documented)
• [ ] Release cadence decided (weekly, biweekly, etc.)
• [ ] Release day and time decided (research when your audience listens)

Podcast Artwork

• [ ] Cover art designed (3000x3000px, JPG or PNG, under 512KB)
• [ ] Art is readable as a tiny thumbnail (test at 50x50px)
• [ ] Episode template art created (if unique per episode)

Music & Audio Branding

• [ ] Intro music selected or commissioned (royalty-free or licensed)
• [ ] Outro music selected
• [ ] Transition sounds / stingers (optional)