A repeatable system for promoting every episode and growing your audience consistently.
Every single episode should generate at minimum 10 pieces of content. One recording session fuels a week or more of marketing.
| Source | Output Format | Platform | When to Post |
|---|---|---|---|
| Full episode | Full audio | Apple, Spotify, all directories | Publish day |
| Full episode | Full video | YouTube | Publish day |
| Full episode | Blog post / show notes | Your website | Publish day |
| Full episode | Email newsletter | Email list | Publish day |
| Highlight clip 1 (60-90s) | Audiogram with captions | Instagram Reels, TikTok | Day 1 |
| Highlight clip 2 (60-90s) | Video clip with captions | YouTube Shorts, LinkedIn | Day 2 |
| Highlight clip 3 (30-45s) | Short-form video | TikTok, Instagram Stories | Day 3 |
| Key quotes (3-5) | Quote graphics / carousels | Instagram, LinkedIn, Twitter/X | Days 2-5 |
| Key takeaways | Twitter/X thread | Twitter/X | Day 1-2 |
| Key takeaways | LinkedIn article or carousel | Day 2-3 | |
| Listicle from content | Blog post or newsletter | Website, Substack | Day 4-7 |
| Behind-the-scenes | Stories / casual posts | Instagram, TikTok | Record day |