Guest Outreach Templates

Copy, personalize, and send. Never send a generic pitch - always customize the bracketed sections.

Cold Outreach - Email

Template 1: The Value-First Pitch

Subject: Would love to feature you on [Show Name] - [specific angle]

Hi [First Name],

I’m [Your Name], host of [Show Name], a podcast about [niche/topic] reaching [audience description - e.g., “10,000+ entrepreneurs building their first SaaS product”].

I came across your [specific work - article, talk, book, tweet, product] on [specific topic], and it immediately resonated with our audience. Specifically, [1-2 sentences about WHY their perspective matters to your listeners].

I’d love to have you on for a [estimated length, e.g., “45-minute”] conversation focused on [specific topic/angle - not vague]. My goal would be to help listeners walk away with [specific takeaway].

What you’d get:

• Full promotion to our [number] email subscribers and [number] social followers
• Professional editing and production
• Shareable clips and graphics for your own channels
• A permanent backlink to your [website/book/product]

If you’re interested, I’m flexible on timing - here’s my calendar link: [link], or just reply with a couple dates that work.

Either way, keep up the excellent work on [specific project].

Best, [Your Name] [Show Name] | [Website]

Template 2: The Mutual Connection Pitch

Subject: [Mutual Connection] suggested I reach out - podcast interview

Hi [First Name],

[Mutual Connection Name] mentioned you’d be an incredible guest for [Show Name], and after looking into your work on [specific area], I completely agree.

[1 sentence about the show and audience].